社交媒体是全球性的。现在怎么办?Social Media is Global. Now What? |
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课程网址: | http://videolectures.net/w3cworkshop2011_shannon_social/ |
主讲教师: | Paula Shannon |
开课单位: | Lionbridge技术公司 |
开课时间: | 2011-04-22 |
课程语种: | 英语 |
中文简介: | 毫无疑问,企业正在拥抱社交媒体,并在全球范围内推广。但这种扩张并非没有挑战。其中最重要的是如何在多平台、多语言、多文化受众中进行有效的沟通。那么,企业是如何做到这一点的呢?他们在全球以何种方式使用社交媒体?在博客、Twitter、社区论坛和其他平台上处理语言和文化的最佳实践是什么? |
课程简介: | No question about it, companies are embracing social media and working it on a global scale. But the expansion is not without its challenges. Chief among them is how to effectively communicate on multiple platforms, in multiple languages, with a variety of cultural audiences. So how are companies making it happen? In what ways are they using social media globally? What are the emerging best practices for dealing with language and culture on blogs, Twitter, community forums and other platforms? |
关 键 词: | 计算机科学; 社会媒体; 平台; 社交媒体 |
课程来源: | 视频讲座网 |
最后编审: | 2020-06-08:heyf |
阅读次数: | 37 |