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在线网络的社会特征:在线社交媒体中的中间纽带力量

Social features of online networks: The strength of intermediary ties in online social media
课程网址: http://videolectures.net/web_ramasco_networks/  
主讲教师: José Javier Ramasco
开课单位: 跨学科物理与复杂系统研究所
开课时间: 2012-03-24
课程语种: 英语
中文简介:
如今,越来越多的社交活动是通过在线社交媒体作为沟通渠道进行的。最近发生在世界各地的事件,如西班牙的社会运动或中东的起义,突出了它们促进人民协调的能力。在线网络一般显示出丰富的内部结构,用户可以在不同类型和强度的交互中进行选择。尽管如此,关于在线互动的社会价值,仍然存在一些问题。例如,拥有数百万在线好友的用户的存在,让人对这些关系的相关性产生了怀疑。在这项工作中,我们将重点放在Twitter这个最流行的在线社交网络上,发现由基本类型的连接构成的网络是分组组织的。用户的活动符合这些组确定的景观。此外,Twitter对不同类型的交互的区分,让我们能够在在线和离线社交网络之间建立一种并行性:个人交互更有可能发生在与群组的内部链接上(强大关系的弱点);传递新信息的事件优先通过连接不同组的链接(弱连接的强度),甚至更多地通过连接到充当中介的几个组的用户的链接(中间连接的强度)。
课程简介: An increasing fraction of today's social interactions occur using online social media as communication channels. Recent worldwide events, such as social movements in Spain or revolts in the Middle East, highlight their capacity to boost people's coordination. Online networks display in general a rich internal structure where users can choose among different types and intensity of interactions. Despite this, there are still open questions regarding the social value of online interactions. For example, the existence of users with millions of online friends sheds doubts on the relevance of these relations. In this work, we focus on Twitter, one of the most popular online social networks, and find that the network formed by the basic type of connections is organized in groups. The activity of the users conforms to the landscape determined by such groups. Furthermore, Twitter's distinction between different types of interactions allows us to establish a parallelism between online and offline social networks: personal interactions are more likely to occur on internal links to the groups (the weakness of strong ties); events transmitting new information go preferentially through links connecting different groups (the strength of weak ties) or even more through links connecting to users belonging to several groups that act as brokers (the strength of intermediary ties).
关 键 词: 计算机科学; 社交媒体; 社交网络
课程来源: 视频讲座网
最后编审: 2020-06-01:heyf
阅读次数: 38