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结合访问日志、页面内容和语义的用户建模

User Modeling Combining Access Logs, Page Content and Semantics
课程网址: http://videolectures.net/www2011_fortuna_umc/  
主讲教师: Blaž Fortuna
开课单位: 约瑟夫·斯特凡学院
开课时间: 2011-04-16
课程语种: 英语
中文简介:
本文提出了一种基于不同数据源的大型Web站点用户建模方法:将访问日志和被访问页面的内容与Web页面的语义信息、用户和用户访问Web站点相结合。该方法通过一组来自不同数据源的特征来表示每个用户,其中一些特征值可能对某些用户无效。它进一步支持基于目标用户子集提供的特征进行用户建模。当使用不同的数据源来表示用户时,我们在实际数据中比较自动分配用户到预定义用户段的性能,从而对该方法进行评估。
课程简介: The paper proposes an approach to modeling users of large Web sites based on combining different data sources: access logs and content of the accessed pages are combined with semantic information about the Web pages, the users and the accesses of the users to the Web site. The proposed approach represents each user by a set of features derived from the different data sources, where some feature values may be missing for some users. It further enables user modeling based on the provided characteristics of the targeted user subset. The approach is evaluated on real-world data where we compare performance of the automatic assignment of a user to a predefined user segment when different data sources are used to represent the users.
关 键 词: 数据源; Web站点用户建模方法; 用户子集
课程来源: 视频讲座网
最后编审: 2020-07-28:yumf
阅读次数: 36