图 书 馆
电子商务个性化前沿Frontiers in e-commerce personalization |
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| 课程网址: | http://videolectures.net/kdd2014_subramaniam_e_commerce/ |
| 主讲教师: | Sri Subramaniam |
| 开课单位: | Groupon公司 |
| 开课时间: | 2014-10-07 |
| 课程语种: | 英语 |
| 中文简介: |  迄今为止，电子商务在很大程度上一直是“拉动”模式。与在线商务网站相比，线下零售商亲自亲自进行发现，愉悦，意外和冲动购买，获得了更大的成功。但是，在始终处于移动状态的移动世界中，由于我们的智能手机始终在我们身边，Groupon这样的公司有机会比线下零售商或综合站点进一步拓宽边界。挑战在于在正确的时间为正确的用户提供正确的交易。这涉及到了解用户及其位置，他们的个人喜好，并预测哪些交易可能使他们满意，展示多样性，发现并吸引用户体验来收集用户喜好和用于用户交易匹配的语义图方法。本演讲将深入介绍Groupon如何通过数据驱动系统应对这些挑战，以使顾客感到高兴和惊奇。 |
| 课程简介: | E-commerce has largely been a “Pull” model to date. Offline retailers have nailed discovery, delight, serendipity, and impulse purchases in person with greater success than online commerce sites. However, in an always-on, mobile-first world, companies like Groupon have the opportunity to push the frontier even further than offline retailers or comprehensive sites due to the fact that our smartphones are always with us. The challenge is to provide the right deals to the right user at the right time. That involves learning about the users and their locations, their personal preferences, and predicting which deals are likely to delight them, presenting diversity, discovery and engaging UX to gather user preferences and semantic graph approaches for user-deal matching. This presentation will give insight into how Groupon manages to grapple with these challenges via a data-driven system in order to delight and surprise customers. |
| 关 键 词: | 电子商务; 数据收集 |
| 课程来源: | 视频讲座网 |
| 数据采集: | 2020-11-17：zyk |
| 最后编审: | 2020-11-17：zyk |
| 阅读次数: | 44 |