解开风土之谜Unravelling the Terroir Mystique |
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课程网址: | http://videolectures.net/zv_deloire_terroir_mystique/ |
主讲教师: | Melita Sternad Lemut |
开课单位: | 扎里斯卡韦维娜中心 |
开课时间: | 2017-05-26 |
课程语种: | 英语 |
中文简介: | 风土的概念是一个复杂的概念,因为除了气候和土壤之外,它还包括个人,社会组织和农业实践等活动。地理来源的概念对于声称具有与风土相关的典型性的产品非常重要。使用口味以外的标准(例如该地区的社会经济发展)量化风土效应对于论证产品在面对知识产权和国际贸易规则和竞争规则的情况下是很重要的。对于训练有素的专家和消费者来说,衡量对农业食品的“风土”影响仍然很困难,对他们来说,对产品的欣赏或缺乏仍然是评估的主要标准。这并不排除识别产品特性的能力,但应该记住,感知到的味道和香气将被个人的体验转化为对味道和气味的独特整体印象。几个世纪以来,风土概念的丰富似乎是其社会重要性的强烈信号。产品与风土的关系是什么,这种关系是可识别的吗? |
课程简介: | The concept of terroir is a complex notion because apart from climate and soil, it includes the individuals, social organisations, and activities such as agricultural practices. The idea of geographical origin is important for products which lay claim to a terroir-linked typicality. Quantifying the terroir effect using criteria other than taste (such as the socio-economic development for the area) is important for arguing the case of a product in the face intellectual property rights and of international trade rules and rules of competition. Measuring the “terroir” effect on an agri-food product remains difficult for both trained experts and for the consumer, for whom the appreciation of the product or lack of it remains the principal criterion in its evaluation. This does not exclude the capacity to recognise the product’s properties, but it should be remembered that the perceived taste and aromas will be transformed by the individual’s experience into a unique overall impression of taste and smell. It would seem that the enrichment of the terroir concept over the centuries is a strong signal of its social importance. What is a product’s relationship to terroir and is this relationship identifiable? |
关 键 词: | 风土; 地理起源; 风土效应 |
课程来源: | 视频讲座网 |
数据采集: | 2020-11-19:cjy |
阅读次数: | 35 |