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弥合卫生保健专业人员和电子健康产业之间的差距

Bridging the gap between health care professionals and eHealth industry
课程网址: http://videolectures.net/seehealth2010_meglic_bgbc/  
主讲教师: Matic Meglič
开课单位: 斯洛文尼亚共和国公共卫生研究所
开课时间: 2010-02-19
课程语种: 英语
中文简介:
在电子健康方面,我们总是说,我们是为病人和卫生保健专业人员服务的。我们说我们在那里是为了向患者提供更好、更快和无处不在的医疗保健,我们说我们在那里是为了支持医疗保健专业人员的工作——降低他们的风险,让他们的生活更简单,工作更高效。 真的是这样吗? eHealth市场的三个主要利益相关者实际上有着完全不同的目标和抱负。政府的目标是提供成本效益高的医疗保健、资源利用的透明度和控制水平。医疗保健专业人员正在寻找价格竞争的工具,使他们的工作更简单,更有效率。而这个行业也在寻求利润。如果顾客为王,谁是电子医疗市场的主要顾客?如果市场将以两位数的增长率增长,那么谁将是花费越来越多的客户,以及如何为他们服务? 战壕的经验表明,所有三个利益相关者之间存在差距。它有几个维度,包括预期和交付功能的差异、感知的附加值和支付意愿,由于卫生保健系统的实际发展情况和预测往往不能反映出会员国未来卫生保健系统的发展重点等,缺乏绩效改进的激励机制,医疗服务报销僵化。缩小这一差距对于加速电子医疗市场的增长至关重要,但这需要对复杂细节的理解和周到的努力。
课程简介: n eHealth we all always say we are there for the patients and for the health care professionals. We say we are there to offer better, faster and ubiquitous health care to the patients, we say we are there to support the work of health care professionals – reduce their risks, make their lives simpler, their work more efficient. Is this truly so? The three mayor stakeholders in eHealth market actually have quite disparate goals and ambitions. The government is aiming for cost‐efficient health care provision, transparency of resource utilization and level of control. The health care professionals are looking for price competitive tools to make their work simpler and more efficient. And the industry is looking for profit. If customer is king, who is the main customer in eHealth market? If the market will be growing with two digit growth rates, who will be the customers spending more and more on it and how to serve them? Experience from the trenches shows that the gap between all three stakeholders exists. It has several dimensions, including differences in expected and delivered functionalities, perceived added value and willingness to pay, ranking of priorities for future development etc. Important to notice is also that market assessments and projections do not always reflect the actual situation – especially in new member states with public health care systems often showing signs of wear and tear due to years of missing investments, lack of incentives for performance improvements, and rigid reimbursement of health care services. Reducing this gap is crucial for accelerated eHealth market growth but it requires understanding of intricate details and considerate effort.
关 键 词: 医疗服务; 电子健康产业; 差距
课程来源: 视频讲座网
数据采集: 2020-12-29:yxd
最后编审: 2020-12-29:yxd
阅读次数: 36