图 书 馆
本地即全球：有效的多语言网络策略Local is Global: Effective Multilingual Web Strategies |
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| 课程网址: | http://videolectures.net/w3cworkshop2011_hurst_strategies/ |
| 主讲教师: | Sophie Hurst |
| 开课单位: | SDL公司 |
| 开课时间: | 2011-04-22 |
| 课程语种: | 英语 |
| 中文简介: |  旅途中的网络现在已成为日常现实。从我们醒来到通勤，从工作到晚上到镇上，它都触及我们的所有生活。当Web内容经理试图优化客户参与度时，这种现实既带来机遇，也带来难以置信的挑战。由于访客不是将自己视为全球受众的一部分，而是个人，因此，我们将研究WCM软件要求，这些要求使组织能够保持集中控制，同时为他们的受众提供本地相关和翻译的内容。从全球品牌管理的角度，我们将研究组织如何通过跨所有渠道（多个，多语言网站，电子邮件和移动网站）重用品牌资产来管理，建立和维持全球品牌形象。我们还将重新审视自动化的个性化和配置文件，以及如何针对特定的语言要求以及本地受众的本地兴趣来定位Web内容。 |
| 课程简介: | Web on-the-go is now an everyday reality. It touches all of our lives from the moment we wake, to our commute, from work to an evening out on the town. This reality presents both an opportunity and an incredible challenge as Web content managers attempt to optimize customer engagement. Because visitors do not see themselves as part of a global audience but as individuals, we will examine the WCM software requirements that enable organizations to maintain central control, while providing their audiences with locally relevant and translated content. From a Global Brand Management perspective, we will examine how organizations can manage, and build and sustain a global brand identity by reusing brand assets across all channels (multiple, multilingual websites, email and mobile websites). We will also take a fresh look at automated personalization and profiling, and how Web content can be targeted for specific language requirements as well as the local interests of local audiences. |
| 关 键 词: | 品牌管理; Web定位 |
| 课程来源: | 视频讲座网 |
| 数据采集: | 2021-03-31：zyk |
| 最后编审: | 2021-03-31：zyk |
| 阅读次数: | 45 |