地球上最以客户为中心的公司:技术差异化Earth's Most Customer Centric Company :Differentiating with Technology |
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课程网址: | http://videolectures.net/mitworld_bezos_frederick_technology/ |
主讲教师: | Jeffrey Bezos |
开课单位: | 亚马逊 |
开课时间: | 2012-08-07 |
课程语种: | 英语 |
中文简介: | 在这场生动的演讲中,亚马逊网站的创始人兼首席执行官杰夫•贝佐斯(Jeff Bezos)讨论了许多使亚马逊成为“地球上最以客户为中心的公司”的技术进步。 贝佐斯谈到了亚马逊运营的头30天,展示了第一个主页,并解释了俄勒冈州罗斯堡一个鲜为人知的图书仓库的存在如何导致亚马逊在西雅图的决定。自1997年以来,亚马逊在技术上的投入已达8亿美元,超过了仓储和营销的投入。贝佐斯自称是“EECS极客”,他讲述了技术进步不仅使客户能够找到产品(现在有2800万件),而且使产品能够找到客户。听听亚马逊是如何开发“实时个性化”的,公司是如何进行“积极的实验”的,以及对沙拉纺纱机的了解比你想象的要多。 麻省理工学院校友、亚马逊网络服务经理罗伯特·弗雷德里克也出席了会议。Frederick解释了这些服务如何使其他零售服务与Amazon交互。听听这家“以计算机科学为基础”的公司如何规划未来更多的技术进步 |
课程简介: | In this lively presentation Jeff Bezos, Founder and CEO of Amazon.com discusses many of the technological advances that have enabled Amazon.com to be the "earth's most customer centric company". Bezos talks about Amazon's first 30 days of operation, shows the very first home page and explains how the existence of a little known book warehouse in Roseburg Oregon led to the decision to locate Amazon in Seattle. Since 1997, Amazon has spent $800 million on technology, more than it has spent on either warehousing or marketing. A self-proclaimed "EECS-geek", Bezos tells of technological advances that have not only enabled customers to find products, (and now at 28 million items), enabled products to find customers. Hear how Amazon developed "real time personalization", how the company performs "active experiments" and learn more about salad spinners than you could ever imagine. Also appearing is MIT alum Robert Frederick, Manager of Amazon Net Services. Frederick explains how these services enable other retail services to interact with Amazon. Hear how the company that "runs on computer science" plans for more technological advances in the future."" |
关 键 词: | 实时个性化; 技术差异化; 零售服务业 |
课程来源: | 视频讲座网 |
数据采集: | 2021-06-07:liyy |
最后编审: | 2021-06-07:liyy |
阅读次数: | 131 |