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可以预测级联吗？Can cascades be predicted? |
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| 课程网址: | http://videolectures.net/solomon_leskovec_cascades_predicted/ |
| 主讲教师: | Jure Leskovec |
| 开课单位: | 斯坦福大学 |
| 开课时间: | 2014-06-02 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | Social networks play a central role in spreading of information, ideas, behaviors, and products. As such "contagions" diffuse from a person to person they may go “viral,” and large cascades can form. However, a growing body of research has argued that virality and cascades may be inherently unpredictable. Thus, one of the central questions is whether information cascades can be predicted and possibly even engineered. In this talk, I will discuss a framework for predicting cascades and making them go viral. We study large sample of cascades on Facebook and find strong performance in predicting whether a cascade will continue to grow in the future. The models we develop help us understand how to create viral social media content: by using the right title, for the right community, at the right time. |
| 关 键 词: | 社交网络; 级联效应; 信息级联 |
| 课程来源: | 视频讲座网 |
| 数据采集: | 2021-11-09：nkq |
| 最后编审: | 2021-11-09：nkq |
| 阅读次数: | 75 |