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什么是MediaMixing?–使媒体对所有者更有价值,对消费者更有用

What is MediaMixing? – making media more valuable for its owner and more useful for its consumer
课程网址: http://videolectures.net/mediamixer_nixon_mediamixing/  
主讲教师: Lyndon Nixon
开课单位: 维也纳模块大学
开课时间: 2013-10-04
课程语种: 英语
中文简介:
MediaMixer是一个由欧盟资助的项目,旨在支持组织增强其媒体内容,以创造更大的价值,并扩大其在客户、消费者和媒体价值链中的影响力。MediaMixer推出了新技术,这些技术可以将媒体项目分割成不同的部分,以便重新使用和重新销售。在本次演讲中,项目协调员Lyndon Nixon博士将概述MediaMixer的愿景,将其与组织趋势联系起来,以创建和重用越来越多的媒体资产,并通过查看当前媒体技术解决方案的局限性来支持这一愿景。他将解释MediaMixer如何支持感兴趣的组织采用和使用新技术与视听媒体合作。
课程简介: MediaMixer is an EU funded project to support organisations in enhancing their media contents to create greater value and extend their reach across customers, consumers and the media value chain. MediaMixer promotes new technologies which enable the fragmentation of media items into distinct parts which can be re-purposed and re-sold.In this talk, project coordinator Dr Lyndon Nixon will outline the MediaMixer vision, grounding it in organisational trends to create and re-use increasing amounts of media assets, and backing it up with a look at the limitations of current media technology solutions. He will explain how MediaMixer can support interested organisations to adopt and use new technology for working with audiovisual media.
关 键 词: 媒体内容; 组织采用; 视听媒体
课程来源: 视频讲座网
数据采集: 2022-12-21:chenjy
最后编审: 2023-05-11:chenjy
阅读次数: 14