图 书 馆
电子商务中ID表示的学习和传递Learning and Transferring IDs Representation in E‑commerce |
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| 课程网址: | http://videolectures.net/kdd2018_zhao_representation_e-commerce/ |
| 主讲教师: | Kui Zhao |
| 开课单位: | 阿里巴巴集团 |
| 开课时间: | 2018-11-23 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | Many machine intelligence techniques are developed in E-commerce and one of the most essential components is the representation of IDs, including user ID, item ID, product ID, store ID, brand ID, category ID etc. The classical encoding based methods (like onehot encoding) are inefficient in that it suffers sparsity problems due to its high dimension, and it cannot reflect the relationships among IDs, either homogeneous or heterogeneous ones. In this paper, we propose an embedding based framework to learn and transfer the representation of IDs. As the implicit feedbacks of users, a tremendous amount of item ID sequences can be easily collected from the interactive sessions. By jointly using these informative sequences and the structural connections among IDs, all types of IDs can be embedded into one low-dimensional semantic space. Subsequently, the learned representations are utilized and transferred in four scenarios: (i) measuring the similarity between items, (ii) transferring from seen items to unseen items, (iii) transferring across different domains, (iv) transferring across different tasks. We deploy and evaluate the proposed approach in Hema App and the results validate its effectiveness. |
| 关 键 词: | onehot编码; 盒马App; 低维语义空间; 电子商务; ID表示的学习和传递 |
| 课程来源: | 视频讲座网 |
| 数据采集: | 2023-03-09：cyh |
| 最后编审: | 2023-05-15：cyh |
| 阅读次数: | 31 |