用语义技术改进搜索:当前研究方向Improving Search with Semantic Technologies: Current Research Directions |
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课程网址: | http://videolectures.net/estc08_zaragoza_isst/ |
主讲教师: | Hugo Zaragoza |
开课单位: | Yahoo!研究 |
开课时间: | 2008-11-24 |
课程语种: | 英语 |
中文简介: | 搜索引擎在WWW的成功和发展中发挥着重要作用。在这样做的过程中,它们反过来帮助塑造网络:它们创建新的商业模式,修改内容创建和消费实践,支持新形式的用户交互等;如果他们成功了,这将反过来加快语义web计划的增长和影响。雅虎!已经宣布了整合语义技术的重要步骤,以改进其搜索引擎并向内容发布者、消费者和广告商开放。在我的演讲中,我将简要讨论其中的一些举措。 然而,信息检索的历史告诉我们,通过使用语义从根本上改进搜索是一个困难的科学问题。到目前为止,语义技术已经成功地改进了仅在封闭领域领域的搜索,并控制了词汇表和小本体。然而,目前还不清楚我们如何将这些技术转移到更开放的领域(或整个WWW)。更难的是通过使用从文本中自动提取的语义信息来改进搜索的挑战。在雅虎!研究人员、计算语言学、语义网和信息检索专家共同努力,以更好地理解这一问题,并超越目前的技术水平。在我的演讲中,我将回顾我们在这些领域的几个研究项目,从计算广告、实体排名、问题解答和查询建议等方面的例子中汲取经验。 |
课程简介: | Search engines play a major role in the success and growth of the WWW. In doing so they in turn help shape the web: they create new business models, modify content creation and consumption practices, support new forms of user interaction, etc. Semantic Web technologies have the potential to greatly improve search; if they succeed, this will in turn speed up the growth and impact of the semantic web initiatives. Yahoo! has already announced important steps towards integrating semantic technologies to improve and open up its search engine to content publishers, consumers and advertisers. In my talk I will briefly discuss some of these initiatives. However, the history of Information Retrieval has taught us that fundamentally improving search through the use of semantics is a hard scientific problem. So far, semantic technologies have been successful at improving search only in closed-domain areas, with controlled vocabularies and small ontologies. However, it is unclear how we may transfer these technologies to more open domains (or to the WWW at large). Even harder is the challenge of improving search through the use of automatically extracted semantic information from text. At Yahoo! Research, experts in computational linguistics, semantic web and information retrieval work together to better understand this problem and go beyond the current state of the art. During my talk, I will review several of our research projects in these areas, drawing from examples in computational advertising, entity ranking, question answering and query suggestion. |
关 键 词: | 搜索引擎; 商业模式; 信息检索 |
课程来源: | 视频讲座网 |
数据采集: | 2023-03-13:chenjy |
最后编审: | 2023-05-11:chenjy |
阅读次数: | 27 |