图 书 馆
基于活动的通知的近乎实时优化Near Real‑time Optimization of Activity‑based Notifications |
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| 课程网址: | http://videolectures.net/kdd2018_gao_activity_based_notifications... |
| 主讲教师: | Yan Gao |
| 开课单位: | 领英公司 |
| 开课时间: | 2018-11-23 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | In recent years, social media applications (e.g., Facebook, LinkedIn) have created mobile applications (apps) to give their members instant and real-time access from anywhere. To keep members informed and drive timely engagement, these mobile apps send event notifications. However, sending notifications for every possible event would result in too many notifications which would in turn annoy members and create a poor member experience. In this paper, we present our strategy of optimizing notifications to balance various utilities (e.g., engagement, send volume) by formulating the problem using constrained optimization. To guarantee freshness of notifications, we implement the solution in a stream computing system in which we make multi-channel send decisions in near real-time. Through online A/B test results, we show the effectiveness of our proposed approach on tens of millions of members. |
| 关 键 词: | 基于活动的通知; 近乎实时优化; 社交媒体应用程序; 流计算系统; 移动应用程序 |
| 课程来源: | 视频讲座网 |
| 数据采集: | 2023-03-23：cyh |
| 最后编审: | 2023-03-23：cyh |
| 阅读次数: | 24 |