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在Airbnb使用嵌入式搜索排名实现实时个性化

Real‑time Personalization using Embeddings for Search Ranking at Airbnb
课程网址: http://videolectures.net/kdd2018_grbovic_search_ranking_at_airbnb...  
主讲教师: Mihajlo Grbovic
开课单位: 天普大学数据分析和生物医学信息学中心
开课时间: 2018-11-23
课程语种: 英语
中文简介:
搜索排名和推荐是主要互联网公司非常感兴趣的基本问题,包括网络搜索引擎、内容发布网站和市场。然而,尽管有一些共同的特点,但在这个领域并不存在一刀切的解决方案。考虑到需要排名、个性化和推荐的内容差异很大,每个市场都有一些独特的挑战。相应地,在Airbnb这个短期租赁市场,搜索和推荐问题是非常独特的,这是一个双面市场,需要根据主人和客人的偏好进行优化,在这个世界上,用户很少两次消费同一物品,一个房源在特定日期只能接受一位客人。在本文中,我们描述了我们为搜索排名和类似列表推荐中的实时个性化而开发和部署的列表和用户嵌入技术,这两个渠道驱动了99%的转化率。嵌入模型是专门为爱彼迎市场量身定制的,能够捕捉客人的短期和长期兴趣,提供有效的房屋上市建议。我们对嵌入模型进行了严格的离线测试,然后在将其完全部署到生产中之前进行了成功的在线测试。
课程简介: Search Ranking and Recommendations are fundamental problems of crucial interest to major Internet companies, including web search engines, content publishing websites and marketplaces. However, despite sharing some common characteristics a one-size-fits-all solution does not exist in this space. Given a large difference in content that needs to be ranked, personalized and recommended, each marketplace has a somewhat unique challenge. Correspondingly, at Airbnb, a short-term rental marketplace, search and recommendation problems are quite unique, being a two-sided marketplace in which one needs to optimize for host and guest preferences, in a world where a user rarely consumes the same item twice and one listing can accept only one guest for a certain set of dates. In this paper we describe Listing and User Embedding techniques we developed and deployed for purposes of Real-time Personalization in Search Ranking and Similar Listing Recommendations, two channels that drive 99% of conversions. The embedding models were specifically tailored for Airbnb marketplace, and are able to capture guest’s short-term and long-term interests, delivering effective home listing recommendations. We conducted rigorous offline testing of the embedding models, followed by successful online tests before fully deploying them into production.
关 键 词: Airbnb使用嵌入式搜索; 搜索排名实现实时个性化; 搜索排名和推荐
课程来源: 视频讲座网
数据采集: 2023-03-27:cyh
最后编审: 2023-03-27:cyh
阅读次数: 33