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基于协作助推的微博活动分类

Collaborative Boosting for Activity Classification in Microblogs
课程网址: http://videolectures.net/kdd2013_lu_link_microblogs/  
主讲教师: Zhengdong Lu
开课单位: 香港科技大学
开课时间: 2013-09-27
课程语种: 英语
中文简介:
用户的日常活动,如用餐和购物,本质上反映了他们的习惯、意图和偏好,从而为个性化信息推荐和定向广告等服务提供了宝贵的信息。用户的活动信息虽然在社交媒体上无处不在,但在很大程度上尚未被利用。本文讨论了微博中用户活动分类的任务,用户可以在微博中发布短消息并在线维护社交网络。我们确定了建模用户个性的重要性,以及利用用户朋友的意见进行准确活动分类的重要性。有鉴于此,我们提出了一种新的协作增强框架,该框架包括用于每个用户的文本到活动分类器,以及用于在具有社交联系的用户的分类器之间进行协作的机制。两个分类器之间的协作包括交换它们自己的训练实例和它们动态变化的标记决策。我们提出了一种迭代学习过程,该过程在学习函数空间中被公式化为梯度下降,而分类器之间的意见交换在每次学习迭代中通过加权投票来实现。我们通过实验表明,在新浪微博的真实世界数据上,我们的方法优于现有的不考虑用户个性或社会关系的现成算法。
课程简介: Users' daily activities, such as dining and shopping, inherently reflect their habits, intents and preferences, thus provide invaluable information for services such as personalized information recommendation and targeted advertising. Users' activity information, although ubiquitous on social media, has largely been unexploited. This paper addresses the task of user activity classification in microblogs, where users can publish short messages and maintain social networks online. We identify the importance of modeling a user's individuality, and that of exploiting opinions of the user's friends for accurate activity classification. In this light, we propose a novel collaborative boosting framework comprising a text-to-activity classifier for each user, and a mechanism for collaboration between classifiers of users having social connections. The collaboration between two classifiers includes exchanging their own training instances and their dynamically changing labeling decisions. We propose an iterative learning procedure that is formulated as gradient descent in learning function space, while opinion exchange between classifiers is implemented with a weighted voting in each learning iteration. We show through experiments that on real-world data from Sina Weibo, our method outperforms existing off-the-shelf algorithms that do not take users' individuality or social connections into account.
关 键 词: 微博信息; 活动分类; 个性推荐; 定向广告
课程来源: 视频讲座网
数据采集: 2023-05-29:chenxin01
最后编审: 2023-05-29:chenxin01
阅读次数: 23