图 书 馆
创新、商业模式和商业模式创新Innovation, Business Models and Business Models Innovation |
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| 课程网址: | https://videolectures.net/mitworld_chang_ka/ |
| 主讲教师: | Morris Chang |
| 开课单位: | 台湾半导体制造公司有限公司 |
| 开课时间: | 2013-08-01 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | When Morris Chang was launching his semiconductor company, he didn’t rely on a business model -- because the concept had yet to be invented. “20 years ago,” says Chang, “all we talked about in annual reports were products and services.” Planning and managing relationships with customers and suppliers, central to contemporary business models, emerged organically for Chang’s company, and proved critical to TSMC’s success, he believes. Indeed, forging innovations in business models is often more difficult than making technological advances, which can be readily copied. “Who has made the most money?” asks Chang. In the computer industry, take Dell, which “didn’t have real innovations in technology,” but came up with a vastly improved way for customers to order. Or Starbucks, which has “made a $3 dollar cup of coffee out of a 50-cent cup of coffee.” Chang’s own TSMC, which began in 1987, scoped out the semiconductor industry, and arrived at a unique business model of manufacturing designs provided by customers who served the communications, computer and defense industries. But in this highly competitive industry, Chang has had to revise his business plan regularly, as well as stay ahead in the R&D game. “Innovations of all kinds were needed for us to survive, let alone prosper.” |
| 关 键 词: | 创新模式; 商业模式; 半导体公司 |
| 课程来源: | 视频讲座网 |
| 数据采集: | 2023-11-17：liyq |
| 最后编审: | 2023-11-17：liyq |
| 阅读次数: | 16 |