图 书 馆
搜索广告实用探索系统A Practical Exploration System for Search Advertising |
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| 课程网址: | http://videolectures.net/kdd2017_shah_exploration_system/ |
| 主讲教师: | Parikshit Shah |
| 开课单位: | 雅虎 |
| 开课时间: | 2017-10-09 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | In this paper, we describe an exploration system that was implemented by the search-advertising team of a prominent web-portal to address the cold ads problem. The cold ads problem refers to the situation where, when new ads are injected into the system by advertisers, the system is unable to assign an accurate quality to the ad (in our case, the click probability). As a consequence, the advertiser may suffer from low impression volumes for these cold ads, and the overall system may perform sub-optimally if the click probabilities for new ads are not learnt rapidly. We designed a new exploration system that was adapted to search advertising and the serving constraints of the system. In this paper, we define the problem, discuss the design details of the exploration system, new evaluation criteria, and present the performance metrics that were observed by us. |
| 关 键 词: | 冷广告问题; 数据科学; 探索系统 |
| 课程来源: | 视频讲座网 |
| 数据采集: | 2023-12-25：wujk |
| 最后编审: | 2024-01-19：liyy |
| 阅读次数: | 27 |