图 书 馆
营销管理：分析、框架和应用程序Marketing Management: Analytics, Frameworks, And Applications |
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| 课程网址: | https://ocw.mit.edu/courses/15-810-marketing-management-analytics... |
| 主讲教师: | Prof. John Hauser |
| 开课单位: | 麻省理工学院 |
| 开课时间: | 2015-01-01 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | This course helps students develop skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics. It presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms, and to consulting are presented. |
| 关 键 词: | 营销分析; 规划方面; 跨国公司 |
| 课程来源: | 麻省理工学院公开课 |
| 数据采集: | 2024-04-22：chenjy |
| 最后编审: | 2024-04-22：chenjy |
| 阅读次数: | 20 |