图 书 馆
数字时代的营销传播Marketing communications in the digital age |
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| 课程网址: | https://www.open.edu/openlearn/money-business/marketing/marketing... |
| 主讲教师: | 信息不详。欢迎您在右侧留言补充。 |
| 开课单位: | 信息不详。欢迎您在右侧留言补充。 |
| 开课时间: | 2022-12-05 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | The influence and impact of marketing can be seen all around. For instance, you may find marketing communications being used to promote various brands, increase charitable donations, persuade toddlers to eat their vegetables, or encourage teenagers to behave responsibly around alcohol. In this digital era, if you use social media to portray a particular image to others, you are engaging in a form of marketing communications, with you as the brand. |
| 关 键 词: | 营销传播; 数字时代; 社交媒体 |
| 课程来源: | 英国开放大学 |
| 数据采集: | 2024-10-21：yuhongrui |
| 最后编审: | 2024-10-21：yuhongrui |
| 阅读次数: | 5 |