图 书 馆
一个亚线性、大规模、相似的受众扩展系统A Sublinear, Massive-scale Look-alike Audience Extension System |
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| 课程网址: | https://videolectures.net/videos/kdd2016_ma_extension_system |
| 主讲教师: | Qiang Ma |
| 开课单位: | KDD 2016研讨会 |
| 开课时间: | 2016-10-12 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | Look-alike audience extension is a practically effective way to customize high-performance audience in on-line advertising. With look-alike audience extension system, any advertiser can easily generate a set of customized audience by just providing a list of existing customers without knowing the detailed targetable attributes in a sophisticated advertising system. In this paper, we present our newly developed graph-based look-alike system in Yahoo! advertising platform which provides look-alike audiences for thousands of campaigns. Extensive experiments have been conducted to compare our look-alike model with three other existing look-alike systems using billions of users and millions of user features. The experiment results show that our developed graph-based method with nearest-neighbor filtering outperforms other methods in comparison by more than 50% regarding conversion rate in app-install ad campaigns. |
| 关 键 词: | 扩展系统; 广告系统; 转化率 |
| 课程来源: | 视频讲座网 |
| 数据采集: | 2024-12-30：liyq |
| 最后编审: | 2024-12-30：liyq |
| 阅读次数: | 7 |