图 书 馆
社交媒体可持续性：设计、参与与商业模式Sustainability of Social Media: Design, Engagement, and Business Models |
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| 课程网址: | https://videolectures.net/videos/is2012_milic_frayling_social_med... |
| 主讲教师: | Nataša Milić-Frayling |
| 开课单位: | 信息不详。欢迎您在右侧留言补充。 |
| 开课时间: | 2012-11-14 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | Social media services are complex ecosystems of human and technology where the user engagement and the infrastructure support need to be in balance. Sustainability of social media fundamentally depends on the ability to instigate and maintain the user engagement over time and develop business models that leverage that engagement to support the underlying technology. Thus, it is of paramount importance to develop techniques and metrics to monitor the health of the community and to adopt business models that are effective yet compatible with the users’ expectations and established trust. In this presentation we discuss the design challenges of social media, the tools for network analysis, and the implications of the advertising business models for user privacy. |
| 关 键 词: | 社交媒体服务; 用户参与度; 商业模式 |
| 课程来源: | 视频讲座网 |
| 数据采集: | 2025-04-11：yuhongrui |
| 最后编审: | 2025-04-23：yuhongrui |
| 阅读次数: | 8 |