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Twitter 中的文化维度：时间、个人主义和权力

Cultural Dimensions in Twitter: Time, Individualism and Power
课程网址: https://videolectures.net/videos/icwsm2013_garcia_gavilanes_twitt...  
主讲教师: Ruth Garcia Gavilanes
开课单位: 信息不详。欢迎您在右侧留言补充。
开课时间: 2014-04-03
课程语种: 英语
中文简介:
以前的研究已经确定了一个人的行为（例如，与他人交往与关心自己的事情）与一个人的民族文化（例如，集体主义与个人主义）之间的联系，并且此类行为已被证明很重要，因为它们与一个国家的经济成果（例如，国内生产总值）集体相关联。迄今为止，还没有任何系统的研究来研究一个人在 Twitter 上的行为（例如，决定何时发布消息）是否与他的文化（例如，国家的生活方式）有关。为了解决这个问题，我们从 Twitter 上的 55,000 个种子用户开始构建不同的网络快照，并在 30 个国家/地区进行了为期 10 周的快照（过滤掉那些渗透率低的国家/地区），总共有 2.34M 个人资料。基于霍夫斯泰德的文化维度理论和莱文的生命速度理论，我们考虑了 Twitter 上的三种行为模式（即推文的时间可预测性、与他人互动以及支持其他不太受欢迎的人），并将它们与源自这两种理论的三个不同维度相关联：生活节奏、个人主义和权力距离。我们发现以下强相关性：活动可预测性与生活节奏呈负相关 （r = −0.62），提及的推文与个人主义呈负相关 （r = −0.55），权力（例如，Twitter 受欢迎程度）关系中的不平衡（例如，两个用户相互提及之间）与权力距离相关 （r = 0.62）。这三个文化维度之所以重要，是因为它们与一个国家的社会经济方面有关——人均 GDP、收入不平等和教育支出。
课程简介: Previous studies have established the link between one’s actions (e.g., engaging with others vs. minding one’s own business) and one’s national culture (e.g., collectivist vs. individualistic), and such actions have been shown to be important as they are collectively affiliated with a country’s economic outcomes (e.g., Gross Domestic Product). Hitherto there has not been any systematic study of whether one’s action on Twitter (e.g., deciding when to post messages) is linked to one’s culture (e.g., country’s Pace of Life). To fix that, we build different network snapshots starting from 55,000 seed users on Twitter, and we do so for 10 weeks across 30 countries (after filtering those with low penetration rates) for a total of 2.34Mprofiles. Based on Hofstede’s theory of cultural dimensions and Levine’s Pace of Life theory, we consider three behavioral patterns on Twitter (i.e., temporal predictability of tweets, engaging with others, and supporting others who are less popular) and associate them with three different dimensions derived from the two theories: Pace of Life, Individualism and Power Distance. We find the following strong correlations: activity predictability negatively correlates with Pace of Life (r = −0.62), tweets with mentions negatively correlates with Individualism (r = −0.55), and power (e.g, Twitter popularity) imbalance in relationships (between, for example, two users mentioning each other) is correlated with Power Distance (r = 0.62). These three cultural dimensions matter because they are associated with a country’s socio-economic aspects - with GDP per capita, income inequality, and education expenditure.
关 键 词: 推特行为; 文化维度; 社会经济关联
课程来源: videolectures
数据采集: 2025-05-16：yuhongrui
最后编审: 2025-05-16：yuhongrui
阅读次数: 1

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