Crowdturfers、活动和社交媒体:跟踪和揭示对社交媒体的众包纵Crowdturfers, Campaigns, and Social Media: Tracking and Revealing Crowdsourced Manipulation of Social Media |
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课程网址: | https://videolectures.net/videos/icwsm2013_lee_social_media |
主讲教师: | Kyumin Lee |
开课单位: | 信息不详。欢迎您在右侧留言补充。 |
开课时间: | 2014-04-03 |
课程语种: | 英语 |
中文简介: | 众包最近被确定为众包的巨大积极机会的险恶对应物。Crowdturfers 利用人力众包平台在社交媒体上传播恶意 URL,形成“astroturf”活动,并纵搜索引擎,最终降低在线信息的质量并威胁到这些系统的有用性。在本文中,我们提出了一个 “拉开帷幕 ”的框架,以揭示其潜在的生态系统。具体来说,我们分析了 Microworkers.com、ShortTask.com 和 Rapidworkers.com 等众包网站中的恶意任务类型以及请求者和工作人员的属性,并通过监控社交媒体参与者的活动,将众包网站上的这些任务(及其相关工作人员)链接到社交媒体。基于这种联系,我们确定了在社交媒体中连接这些工人的关系结构,这可以揭示在众包网站上发现的众包者的隐性权力结构。我们确定了三类人群 -- 专业工人、临时工和中间商 -- 并开发了统计用户模型来自动区分这些工人和普通社交媒体用户。 |
课程简介: | Crowdturfing has recently been identified as a sinister counterpart to the enormous positive opportunities of crowdsourcing. Crowdturfers leverage human-powered crowdsourcing platforms to spread malicious URLs in social media, form "astroturf" campaigns, and manipulate search engines, ultimately degrading the quality of online information and threatening the usefulness of these systems. In this paper we present a framework for "pulling back the curtain" on crowdturfers to reveal their underlying ecosystem. Concretely, we analyze the types of malicious tasks and the properties of requesters and workers in crowdsourcing sites such as Microworkers.com, ShortTask.com and Rapidworkers.com, and link these tasks (and their associated workers) on crowdsourcing sites to social media, by monitoring the activities of social media participants. Based on this linkage, we identify the relationship structure connecting these workers in social media, which can reveal the implicit power structure of crowdturfers identified on crowdsourcing sites. We identify three classes of crowdturfers -- professional workers, casual workers, and middlemen -- and we develop statistical user models to automatically differentiate these workers and regular social media users. |
关 键 词: | 众包; 社交媒体; 恶意活动 |
课程来源: | videolectures |
数据采集: | 2025-05-16:yuhongrui |
最后编审: | 2025-05-16:yuhongrui |
阅读次数: | 2 |