首页经济学
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组织经济学和管理学教育

Organizational Economics and Management Education
课程网址: http://videolectures.net/mitworld_gibbons_oeme/  
主讲教师: Robert Gibbons
开课单位: 麻省理工学院
开课时间: 2010-05-21
课程语种: 英语
中文简介:
在不到一个小时的时间里,罗伯特吉本斯不仅经历了200多年的经济历史,而且还概述了斯隆学校计划的组织研究新课程。 Gibbons讲述了一些经典商业故事–例如,Bird Eye在冷冻豌豆方面的成功如何使冷冻食品市场变得“厚重”。打开了几十个较小的球员。 Gibbons说,管理学生必须掌握经济学的基础知识,但斯隆也必须帮助他们培养他们对当前经济的看法。计划的课程将把经济理论,市场和竞争等传统研究与公司治理和文化,技术和创新领域的最新研究结合在一起。
课程简介: In less than an hour, Robert Gibbons not only gets through 200 years of economic history, but outlines a new curriculum in organizational research planned by the Sloan School. Gibbons recounts some classic business stories – for instance, how Birds Eye’s success with frozen peas made the frozen food market “thick,” opening it up to scores of smaller players. Management students must master the basics of economics, says Gibbons, but Sloan must also help them train their sights on the current economy. The planned course offerings will knit together such traditional studies as economic theory, markets and competition with the latest in the fields of corporate governance and culture, technology and innovation.
关 键 词: 经济史; 商业; 传统经济理论
课程来源: 视频讲座网
最后编审: 2020-09-26:yumf
阅读次数: 30