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寻找话题敏感影响的Twitter用户

TwitterRank: Finding Topic-sensitive Influential Twitterers
课程网址: http://videolectures.net/wsdm2010_weng_trft/  
主讲教师: Jianshu Weng
开课单位: 新加坡管理大学
开课时间: 2010-03-18
课程语种: 英语
中文简介:
本文重点关注识别有影响力的微博服务用户的问题。 Twitter是最着名的微博服务之一,它采用了一种称为“跟随”的社交网络模式,其中每个用户都可以选择她想要的人“关注”。收到推文而不要求后者先给予许可。在为本研究准备的数据集中,观察到(1)Twitter中72.4%的用户关注超过80%的粉丝,(2)80.5%的用户有80%的用户关注他们背部。我们的研究表明,存在“互惠”和“互惠”。可以用同性恋现象来解释[14]。基于这一发现,TwitterRank是PageRank算法的扩展,用于衡量用户在Twitter中的影响力。 TwitterRank测量了影响用户和链接结构之间的主题相似性的影响。实验结果表明,TwitterRank优于Twitter目前使用的和其他相关算法,包括原始的PageRank和Topic-sensitive PageRank。
课程简介: This paper focuses on the problem of identifying influential users of micro-blogging services. Twitter, one of the most notable micro-blogging services, employs a social-networking model called “following”, in which each user can choose who she wants to “follow” to receive tweets from without requiring the latter to give permission first. In a dataset prepared for this study, it is observed that (1) 72.4% of the users in Twitter follow more than 80% of their followers, and (2) 80.5% of the users have 80% of users they are following follow them back. Our study reveals that the presence of “reciprocity” can be explained by phenomenon of homophily [14]. Based on this finding, TwitterRank, an extension of PageRank algorithm, is proposed to measure the influence of users in Twitter. TwitterRank measures the influence taking both the topical similarity between users and the link structure into account. Experimental results show that TwitterRank outperforms the one Twitter currently uses and other related algorithms, including the original PageRank and Topic-sensitive PageRank.
关 键 词: 微博客; 社交网络模型; 算法的扩展; 局部相似性的影响
课程来源: 视频讲座网
最后编审: 2020-05-31:吴雨秋(课程编辑志愿者)
阅读次数: 97