图 书 馆
使用浏览足迹结果富集在商业搜索Result Enrichment in Commerce Search using Browse Trails |
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| 课程网址: | http://videolectures.net/wsdm2011_panigrahi_rec/ |
| 主讲教师: | Debmalya Panigrahi |
| 开课单位: | 麻省理工学院 |
| 开课时间: | 2011-08-09 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | Commerce search engines have become popular in recent years, as users increasingly search for (and buy) products on the web. In response to an user query, they surface links to products in their catalog (or index) that match the requirements specified in the query. Often, few or no product in the catalog matches the user query exactly, and the search engine is forced to return a set of products that partially match the query. This paper considers the problem of choosing a set of products in response to an user query, so as to ensure maximum user satisfaction. We call this the result enrichment problem in commerce search. The challenge in result enrichment is two-fold: the search engine needs to estimate the extent to which a user genuinely cares about an attribute that she has specified in a query; then, it must display products in the catalog that match the user requirement on the important attributes, but have a similar but possibly non-identical value on the less important ones. To this end, we propose a technique for measuring the importance of individual attribute values and the similarity between different values of an attribute. A novelty of our approach is that we use entire browse trails, rather than just clickthrough rates, in this estimation algorithm. We develop a model for this problem, propose an algorithm to solve it, and support our theoretical findings via experiments conducted on actual user data. |
| 关 键 词: | 浏览; 站内搜索; 商业搜索 |
| 课程来源: | 视频讲座网 |
| 最后编审: | 2020-06-01：吴雨秋(课程编辑志愿者) |
| 阅读次数: | 39 |