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15.965技术战略的系统设计与管理（麻省理工学院）15.965 Technology Strategy for System Design and Management (MIT) |
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| 课程网址: | http://ocw.mit.edu/courses/sloan-school-of-management/15-965-tech... |
| 主讲教师: | Michael Allan Martin Davies |
| 开课单位: | 麻省理工学院 |
| 开课时间: | 2009-01-01 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | This course provides you with a framework to understand the structure and dynamics of high-tech businesses, together with an approach for their effective strategic management. It is focused on domains in which systems are important, because either or both products are parts of larger and more complex systems, or they are comprised of systems. The domains covered include computing, communications (in particular the mobile and IP domains), consumer electronics, industrial networking, automotive, aerospace and medical devices. The course will be of particular interest to those interested in managing a business in which technology will likely play a major role, and also to those interested in investing in or providing counsel to these businesses. The emphasis throughout is on the development and application of ways of thinking or mental models that bring clarity to the complex co-evolution of technological innovation, the demand opportunity, systems architecture, business ecosystems, and decision-making and execution within the business. |
| 关 键 词: | 技术策略; 生命周期; 产品开发; 商业生态系统; 开放式创新; 市场营销; 商务价值捕获 |
| 课程来源: | 麻省理工学院公开课 |
| 最后编审: | 2015-09-26：linxl |
| 阅读次数: | 48 |