图 书 馆
社会营销Social marketing |
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| 课程网址: | http://openlearn.open.ac.uk/course/view.php?name=B324_1 |
| 主讲教师: | The Open University |
| 开课单位: | 英国开放大学 |
| 开课时间: | 信息不详。欢迎您在右侧留言补充。 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals. |
| 关 键 词: | 商业与管理; 广告; 健康; 市场营销; 社会问题; 社会营销 |
| 课程来源: | 开放大学公开课 |
| 最后编审: | 2016-01-30：cmh |
| 阅读次数: | 55 |