图 书 馆
对产品和服务供应网络管理Management of Supply Networks for Products and Services |
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| 课程网址: | http://ocw.mit.edu/courses/sloan-school-of-management/15-778-mana... |
| 主讲教师: | Prof. Gabriel Bitran |
| 开课单位: | 麻省理工学院 |
| 开课时间: | 2004-01-01 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | This course covers organizational, strategic and operational aspects of managing Supply Networks (SNs) from domestic and international perspectives. Topics include alternative SN structures, strategic alliances, design of delivery systems and the role of third party logistics providers. Many of the activities exchanged among enterprises in a SN are of a service nature, and the final output is often a combination of tangible products and services which the end-customer purchases. A series of concepts, frameworks and analytic tools are provided to better understand the management of service operations. Guest speakers share their experiences in managing SNs and services. Restricted to MIT Sloan Fellows in Innovation and Global Leadership. |
| 关 键 词: | 产品和服务; 全球经济; 产品生命周期; 差异化; 成本透明度; 供应链; 成功竞争力 |
| 课程来源: | 麻省理工学院公开课 |
| 最后编审: | 2016-03-26：gmj |
| 阅读次数: | 36 |