图 书 馆
市场营销管理Marketing Management |
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| 课程网址: | http://ocw.mit.edu/courses/sloan-school-of-management/15-810-mark... |
| 主讲教师: | Prof. John Hauser |
| 开课单位: | 麻省理工学院 |
| 开课时间: | 2010-01-01 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. |
| 关 键 词: | 公司技能; 竞争; 合作者; 市场营销语境; 产品开发 |
| 课程来源: | 麻省理工学院公开课 |
| 最后编审: | 2016-03-26：gmj |
| 阅读次数: | 42 |