首页经济学
0


进行彻底的市场评估

Conducting a Thorough Market Assessment
课程网址: http://ocw.uci.edu/lectures/conducting_a_thorough_market_assessme...  
主讲教师: Brant Cooper
开课单位: 加州大学尔湾分校
开课时间: 信息不详。欢迎您在右侧留言补充。
课程语种: 英语
中文简介:
Brant Cooper在高科技行业拥有20年的经验。他曾参与多个创业公司,担任各种职务,包括IT,营销和业务开发。他最近合着了一本书,“企业家的客户发展指南:向主显节四步走的备忘单”,以及他在数字市场的博客。 Patrick Vlaskovits是一位企业家和作家,创立了两家创业公司。他拥有加州大学圣巴巴拉分校的学士和硕士学位,曾在匈牙利布达佩斯生活和工作过一段时间,并率先推出了多项技术举措。他是“企业家客户发展指南:与主显节的四个步骤的备忘单”的合着者,也是洛杉矶精益创业圈的共同组织者。
课程简介: Brant Cooper has 20 years of experience in the high tech industry. He has participated in several startup ventures in a variety of roles, including IT, marketing and business development. He recently co-authored a book, The Entrepreneur's Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany, and he blogs at Market by the Numbers. Patrick Vlaskovits is an entrepreneur and author who founded two startup companies. He has bachelor and master's degrees from UC Santa Barbara, has lived and worked in Budapest, Hungary for a time, and has spearheaded multiple technology initiatives. He is the co-author of The Entrepreneur's Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany and is a co-organizer of the Los Angeles Lean Startup Circle.
关 键 词: 市场营销; 业务发展; 数字市场
课程来源: 加州大学欧文分校公开课
最后编审: 2016-04-18:cmh
阅读次数: 20