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社会凝聚力的连接强度的作用︰ 向马克格兰诺维特致敬

The Role of Tie Strength in the Cohesion of the Society: A Tribute to Mark Granovetter
课程网址: http://videolectures.net/ccss09_kertesz_trots/  
主讲教师: János Kertész
开课单位: 布达佩斯科技经济大学
开课时间: 2009-07-10
课程语种: 英语
中文简介:
电子数据库,从电话到电子邮件日志,目前提供了人类通信模式的详细记录,为绘制和探索社会和通信网络的结构提供了新的途径。我们研究了数百万手机用户的通信模式,使我们能够同时研究全社会通信网络的本地和全球结构。我们观察到交互强度和网络局部结构之间的耦合,并得出结论:社会网络对移除强连接具有鲁棒性,但如果移除弱连接,则会在相变后崩溃。我们发现,这种耦合显著地减缓了信息的扩散过程,导致了信息在社区中的动态捕获,并且发现当涉及到信息的扩散时,弱联系和强联系因不同的原因同时无效。利用移动电话服务提供商关于超过400万用户的私人语音通话的总记录,我们在18周内构建了一个加权的交互网络,其中,连接强度与通话总持续时间成比例。我们引入了一个链接重叠的度量,并表明具有强链接的节点(即人)具有很大的友谊重叠。通过这种方式,我们首次证明了格兰诺维特关于社会范围内弱关系强度的假设。该网络具有强模块化结构,具有强连接的高度有线社区,由弱连接连接。这种结构的一个全球性后果是,当弱链接被取消时,网络连接对于强链接的移除具有弹性,而当它崩溃时。链路权值与拓扑结构之间的密切关系对网络的动态特性有很大的影响。利用最简单的扩散扩散动力学,我们证明了通过强或弱链路获得新信息(或者,感染)的概率很低,在大多数情况下,具有中等强度的链路起着发送器的作用。为了理解拓扑结构与链路权值之间的特殊相互作用,我们构建了一个社会网络模型。该模型具有很强的简化性,建立在连接形成和连接加强的基本步骤的基础上。我们处理的是恒定数量的节点。为了达到一个节点一次一个节点的平稳性,同时,一个没有任何连接的新节点诞生了。链接是随机创建的(概率很低),或者使用已有的链接(朋友的朋友得到朋友)。模型的一个重要元素是,每当使用链接时,都会有一个强化效果,由参数σ描述。由此得到的网络较好地描述了呼叫网络的定性特征,包括弱连接的强度和捕获效果。
课程简介: Electronic databases, from phone to emails logs, currently provide detailed records of human communication patterns, offering novel avenues to map and explore the structure of social and communication networks. We examine the communication patterns of millions of mobile phone users, allowing us to simultaneously study the local and the global structure of a society-wide communication network. We observe a coupling between interaction strengths and the networks local structure, and conclude that social networks are robust to the removal of the strong ties, but fall apart following a phase transition if the weak ties are removed. We show that this coupling significantly slows the diffusion process, resulting in dynamic trapping of information in communities, and find that when it comes to information diffusion, weak and strong ties are for different reasons both simultaneously ineffective. Using the aggregate records of a mobile phone service provider about private voice calls of more than 4 million users we construct over 18 weeks a weighted network of interactions where the tie strength is taken proportional to the total duration of the calls. We introduce a measure of the link overlap and show that nodes (i.e., people) with strong links have a large friendship overlap. This way we prove for the first time the Granovetter hypothesis about the strength of weak ties at a societal scale. The network has a strongly modular structure with highly wired communities with strong ties, which are connected by weak links. A global consequence of this structure is that the network connectedness is resilient against removal of strong links while it falls apart whenthe weak links are cancelled. The intimate relationship between link weights and topology has strong influence on the dynamic properties of the network. Using the simplest diffusive spreading dynamics we demonstrated that the probability of getting new information (or, alternatively, getting infected) via a strong or weak link is low, in most cases links with an intermediate strength play the role of the transmitter. In order to understand the peculiar interplay between topology and link weights we constructed a model of the social network. The model has strong simplifications and is based on elementary steps of link formation and tie strengthening. We deal with a constant number of nodes. In order to reach stationarity time to time a node is eliminated and, at the same time, a new one without any connections is born. Links are created either at random (with very low probability), or using already existing links (friends of friends get friends). An important element of the model is that whenever a link is used, there is a strengthening effect, described by a parameter σ. The resulting network describes well the qualitative features of the call network, including the strength of the weak ties and the trapping effect.
关 键 词: 全球通信; 通信技术; 通信网络
课程来源: 视频讲座网
最后编审: 2019-12-27:lxf
阅读次数: 60