开课单位--麻省理工学院

4071
15.818 Pricing (MIT)[15.818定价（麻省理工学院）]
  Prof. Catherine Tucker(麻省理工学院) This course is designed to teach students how to price goods and services by providing a framework for understanding pricing strategies and tactics. T...
热度：40

4072
15.821 Listening to the Customer (MIT)[15.821倾听顾客（麻省理工学院）]
  Prof. Drazen Prelec(麻省理工学院) 15.821和15.822的序列营销调研可以划分为强调了解“客户”，强调了解“市场”。本课程（15.821）与客户交易和强调定性研究方法（访谈，焦点...
热度：46

4073
15.822 Strategic Marketing Measurement (MIT)[15.822战略营销测量（麻省理工学院）]
  Prof. Drazen Prelec(麻省理工学院) Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize understanding "th...
热度：36

4074
15.834 Marketing Strategy (MIT)[15.834营销策略（麻省理工学院）]
  Prof. Birger Wernerfelt(麻省理工学院) The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing...
热度：46

4075
15.840 Special Seminar in Marketing: Marketing Management (MIT)[15.840在营销专题研讨会：营销管理（麻省理工学院）]
  Prof. Dan Ariely;Prof. Michael Norton(麻省理工学院) The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum...
热度：27

4076
15.912 Technology Strategy (MIT)[15.912技术战略（麻省理工学院）]
  Prof. Jason Davis(麻省理工学院) 本课程提供了管理的高科技企业一系列的战略框架。在整个课程的重点是与概念模型，阐明之间的竞争互动应用的发展，技术和市场的变化规律，以及结构和组织能力的发...
热度：42

4077
15.963 Management Accounting and Control (MIT)[15.963管理会计与控制（麻省理工学院）]
  Prof. Mozaffar Khan(麻省理工学院) This course is an introduction to the use of accounting information by managers for decision making, performance evaluation and control. The course sh...
热度：61

4078
15.975 U-Lab: Leading Profound Innovation for a More Sustainable World (MIT)[15.975你的实验室：为一个可持续发展的世界领导出深刻的创新（麻省理工学院）]
  Dr. Claus Otto Scharmer(麻省理工学院) 15.975 U-Lab: Leading Profound Innovation for a More Sustainable World is an interactive and experiential class about leading profound innovation for ...
热度：52

4079
11.165 Infrastructure and Energy Technology Challenges (MIT)[11.165基础设施和能源技术的挑战（麻省理工学院）]
  Prof. Karen R. Polenske;Prof. Apiwat Ratanawaraha(麻省理工学院) 本次研讨会探讨发展的努力和先进国家和地区的各种方法和学科视角营造，金融，监管基础设施和能源技术。它与密集的课堂讨论和辩论进行。
热度：34

4080
11.201 Gateway to the Profession of Planning (MIT)[11.201通往职业规划（麻省理工学院）]
  Prof. Bishwapriya Sanyal(麻省理工学院) The purpose of the course is to cultivate the sensibilities necessary for effective planning practice. This objective rests on one key assumption: tha...
热度：31