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社会媒体监控工具和服务

Social Media Monitoring Tools and Services
课程网址: http://videolectures.net/is2012_milic_media_monitoring/  
主讲教师: Luisa Milić
开课单位: Ideya商业和营销咨询公司
开课时间: 2012-11-16
课程语种: 英语
中文简介:
选择正确的社交媒体监控(SMM)工具已成为组织面临的一项挑战,因为SMM行业已经扩展到采用不同的技术、数据类型和众多供应商,让买家感到困惑。新的工具和服务不断涌现,而已经建立的SMM公司也在不断改进他们的产品,使其具有新的功能和更广泛的数据覆盖范围。在本研究中,我们提供了SMM市场、产品供应和业务应用的全面视图,以帮助组织选择和使用SMM工具,以最佳地实现其特定的业务目标。
课程简介: Selecting the right social media monitoring (SMM) tool has become a challenging task for organizations as SMM industry has branched out to embrace diverse technologies, data types, and numerous vendors confusing buyers. New tools and services are emerging continually, while already established SMM companies are frequently improving their products with new features and broader data coverage. In this study we provide a comprehensive view of the SMM market, product offerings, and business applications, to assist organizations in choosing and employing the SMM tools to best address their specific business goals.
关 键 词: 社交媒体监测工具; 数据类型; SMM市场; 商业应用
课程来源: 视频讲座网
最后编审: 2019-12-19:lxf
阅读次数: 57