图 书 馆
做正确的事：全球市场中的企业社会责任Doing the right thing : corporate social responsibility in a global marketplace |
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| 课程网址: | http://unow.nottingham.ac.uk/resources/resource.aspx?hid=fa98ccf7... |
| 主讲教师: | Jeremy Moon |
| 开课单位: | 诺丁汉大学 |
| 开课时间: | 2017-03-31 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | Globalisation, mass consumer awareness and public accountability are all factors in persuading companies to adopt ethical policies. As companies become more accountable not only for their own actions but for those within their supply chain, they have to adapt to ensure success within the context of the global society they operate in. Professor Jeremy Moon (Professor of Corporate Social Responsibility at the University of Nottingham Business School and Director of the International Centre for Corporate Social Responsibility) discusses some of the challenges faced by modern companies in responding to the various pressures driving them to focus on contributing to society as well as on business performance. He also talks about the big challenges ahead for international business and what role The University of Nottingham Business School can provide in further developing its teaching and research to best prepare graduates for success in the current climate. |
| 关 键 词: | 全球化; 大众消费者意识; 公共责任 |
| 课程来源: | 视频讲座网 |
| 最后编审: | 2020-06-08：heyf |
| 阅读次数: | 46 |