图 书 馆
零售营销Retail marketing |
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| 课程网址: | https://www.open.edu/openlearn/money-business/business-strategy-s... |
| 主讲教师: | 信息不详。欢迎您在右侧留言补充。 |
| 开课单位: | 英国开放大学 |
| 开课时间: | 2013-03-06 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | This course explores how retailers make use of marketing to identify and communicate with their customers. The course begins by creating a definition of retailing before exploring the importance of marketing with a retail context. The final part looks at how retailers might use marketing communications to interact and communicate with their customers. As consumers, visiting retail stores is often part of daily life. We visit different kinds of stores and consume various goods and services that are essential to fulfil our needs. We interact and trade with shops of varying shapes and sizes, which offer different shopping experiences. Consider, for example, where you buy your groceries and where you get your hair cut. This OpenLearn course is an adapted extract from the Open University course B122 An introduction to retail management and marketing. |
| 关 键 词: | 零售环境; 市场营销; 购物体验 |
| 课程来源: | 英国开放大学 |
| 数据采集: | 2022-05-13：tongdan |
| 最后编审: | 2022-05-13：tongdan |
| 阅读次数: | 45 |