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一种经济高效的出租车司机推荐系统

A Cost-Effective Recommender System for Taxi Drivers
课程网址: http://videolectures.net/kdd2014_qu_recommender_system/  
主讲教师: Meng Qu
开课单位: 新泽西州立大学
开课时间: 2014-10-07
课程语种: 英语
中文简介:
全球定位系统技术和新形式的城市地理改变了移动服务的模式。因此,GPS轨迹的丰富可用性为出租车业务提供了新的方式。事实上,最近已经在开发使用出租车GPS轨迹的出租车司机移动推荐系统方面做出了努力。这些系统可以推荐一系列接送点,以最大限度地提高识别具有最短驾驶距离的客户的概率。然而,在现实世界中,出租车司机的收入与有效驾驶时间密切相关。换言之,对于出租车司机来说,在找到客户之前,了解实际的驾驶路线以最大限度地缩短驾驶时间更为关键。为此,在本文中,我们建议为出租车司机开发一个具有成本效益的推荐系统。设计目标是在遵循推荐路线寻找乘客时实现利润最大化。具体来说,我们首先设计了一个净利润目标函数来评估行驶路线的潜在利润。然后,我们通过挖掘历史出租车GPS轨迹来开发道路网络的图形表示,并提供Brute Force策略来生成最佳驾驶路线以供推荐。然而,这方面的一个关键挑战是基于图的方法的高计算成本。因此,我们基于净利润函数的特殊形式开发了一种新的递归策略,以有效地搜索最优候选路线。特别是,我们的推荐系统能够提供完整的驾驶路线,而不是推荐一系列的接送点并让驾驶员决定如何到达这些点,驾驶员能够通过遵循推荐找到最大潜在利润的客户。这使得我们的推荐系统比其他现有的推荐系统更实用、更有利可图。最后,我们对从旧金山湾区收集的真实世界数据集进行了广泛的实验,实验结果清楚地验证了所提出的推荐系统的有效性。
课程简介: The GPS technology and new forms of urban geography have changed the paradigm for mobile services. As such, the abundant availability of GPS traces has enabled new ways of doing taxi business. Indeed, recent efforts have been made on developing mobile recommender systems for taxi drivers using Taxi GPS traces. These systems can recommend a sequence of pick-up points for the purpose of maximizing the probability of identifying a customer with the shortest driving distance. However, in the real world, the income of taxi drivers is strongly correlated with the effective driving hours. In other words, it is more critical for taxi drivers to know the actual driving routes to minimize the driving time before finding a customer. To this end, in this paper, we propose to develop a cost-effective recommender system for taxi drivers. The design goal is to maximize their profits when following the recommended routes for finding passengers. Specifically, we first design a net profit objective function for evaluating the potential profits of the driving routes. Then, we develop a graph representation of road networks by mining the historical taxi GPS traces and provide a Brute-Force strategy to generate optimal driving route for recommendation. However, a critical challenge along this line is the high computational cost of the graph based approach. Therefore, we develop a novel recursion strategy based on the special form of the net profit function for searching optimal candidate routes efficiently. Particularly, instead of recommending a sequence of pick-up points and letting the driver decide how to get to those points, our recommender system is capable of providing an entire driving route, and the drivers are able to find a customer for the largest potential profit by following the recommendations. This makes our recommender system more practical and profitable than other existing recommender systems. Finally, we carry out extensive experiments on a real-world data set collected from the San Francisco Bay area and the experimental results clearly validate the effectiveness of the proposed recommender system.
关 键 词: 全球定位; 移动服务; 驾驶路线
课程来源: 视频讲座网
数据采集: 2023-08-02:chenxin01
最后编审: 2023-08-02:chenxin01
阅读次数: 21