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广告效果的机器学习和因果推理Machine Learning and Causal Inference for Advertising Effectiveness |
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| 课程网址: | http://videolectures.net/kdd2017_athey_advertising_effectiveness/ |
| 主讲教师: | Susan Athey |
| 开课单位: | 斯坦福大学 |
| 开课时间: | 2017-12-01 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | This talk will review several recent methodological approaches to measuring the effectiveness of treatments, such as advertising campaigns. We will discuss methods for dealing with non-random assignment of advertisements to users, as well as methods for estimating optimal policies for assigning advertising to users. |
| 关 键 词: | 机器学习; 广告活动; 计算机科学 |
| 课程来源: | 视频讲座网 |
| 数据采集: | 2023-11-28：wujk |
| 最后编审: | 2023-11-28：wujk |
| 阅读次数: | 46 |