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在在线社交网络实验中恢复休眠关系
Reviving Dormant Ties in an Online Social Network Experiment |
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| 课程网址: |
https://videolectures.net/videos/icwsm2013_lim_social_network
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| 主讲教师: |
Ee-Peng Lim
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| 开课单位: |
信息不详。欢迎您在右侧留言补充。
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| 开课时间: |
2014-04-03
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| 课程语种: |
英语
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| 中文简介: |
社交网络用户相互连接和互动，以满足不同类型的社交和信息需求。当两个用户之间的交互停止时，我们说他们的关系处于休眠状态。虽然休眠关系有不同的根本原因，但重要的是要找到恢复这种关系的方法，以保持关系的活力。因此，在这项工作中，我们专注于设计一个在线实验，以评估个性化社交信息对恢复休眠关系的有效性。该实验仔细选择了具有休眠关系的用户，这样就不会有用户受到混合治疗，也不会受到其他接受治疗的用户反应的影响。我们的研究结果表明，个性化信息内容在恢复休眠关系方面起着重要作用。具体来说，我们发现包含朋友最近活动信息的消息比包含朋友间活动信息的信息更有效。我们观察到，至少50%的恢复关系的参与质量可以有效地恢复到关系休眠之前的水平。我们还观察到，与涉及不同国家用户的关系相比，涉及同一国家用户的休眠关系更容易恢复。
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| 课程简介: |
Social network users connect and interact with one another to fulfil different kinds of social and information needs.When interaction ceases between two users, we say that their tie becomes dormant. While there are different underlying reasons of dormant ties, it is important to find means to revive such ties so as to maintain vibrancy in the relationships. In this work, we thus focus on designing an online experiment to evaluate the effectiveness of personalized social messages to revive dormant ties. The experiment carefully selects users with dormant ties so that no user gets mixed treatments and be affected by the responses of other users undergoing treatment. Our results show that personalized message content plays an important part in reviving dormant ties. Specifically, we find the message containing friend's recent activity information is more effective than that containing inter-friend activity information. We observe that the quality of engagement of at least 50% of the revived ties can effectively be restored to the level before the ties become dormant. We also observe that it is easier to revive dormant ties that involve users from the same country than those involving users from different countries.
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| 关 键 词: |
社交网络用户; 信息需求; 在线实验
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| 课程来源: |
视频讲座网
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| 数据采集: |
2025-04-15：yuhongrui
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| 最后编审: |
2025-04-23：yuhongrui
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| 阅读次数: |
5
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